Landing Pages

We can create an eye catching and appealing landing page for your offer that will help convert your visitors from prospects to buyers.

Even today with Web 2.0 and Social Media one thing has not changed…

Landing Pages are essential for anyone serious about internet marketing. There are a few varieties and names depending on the end goal and purpose such as lead capture page or squeeze page.

What is a Landing Page and Why Do I Need One?

From wikipedia: In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.

A landing page is a single page with a single call to action- unlike most home pages where the visitor is presented with multiple choices and options which many times causes confusion and friction in the buying process.

Think of the landing page as continuing the conversation that was started in the visitors mind before they landed on your page. (such as an ad or link they clicked on.)

For Pay-per-click (PPC) advertising

If you are using paid online advertising methods such as banner ads or Pay-per-click advertising, having an offer focused landing page to direct your visitors to instead of your main Web site can increase your sales and ROI as much as 200%.

For Lead Generation and List Building

Somewhat similar to landing pages, lead capture pages focus on targeted lead generation. A lead capture page (also called a squeeze page) does exactly what the name implies…it captures leads by collecting the contact information of your site visitors. It’s a single webpage that consists of an attention getting headline, bullets to highlight the benefits and answers the question, ‘What’s in it for me’ for your prospects. It also includes a web form asking for their name and email address. There are typically no other options on the page- no other links to other pages or sites. They either subscribe or leave.

The primary purpose of a lead capture page is to build your own list of prospects and is the beginning of your sales and marketing funnel.

For Personal Branding

“You’re a nobody unless YOUR NAME Google’s well” – The Wall Street Journal

In addition to building your list, you’ll want to brand yourself and stand out from the crowd. Personal Branding and creating your own identity, is essential for long term success. This is especially beneficial for consultants, coaches and speakers.

Let’s face it. Competition is extremely tough in the internet marketing arena. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market.

The very best strategy to combine list building and personal branding is to register yourname.com and have a very professional eye catching lead capture page with your picture and your free offer.

For Social Media

If you are using social media marketing, you can dramatically improve your ROI by continuing the conversation from the social community to a laser focused landing page that has a clear call to action.

Video Squeeze Pages

If you are an affiliate marketer, video landing pages (commonly referred to as video squeeze pages), have a much higher optin conversion rate because they engage your target audience right from the beginning. We can assist you with design, video production, and autoresponder list setup.

• Landing Pages and Squeeze Pages are one of our most popular services. Check out our dedicated site:  SqueezePagebyDesign.com